Rural Advocates Can Increase Their Impact by Strengthening Their Writing

How many times per day do you find yourself writing an email, a letter, or a document? Whether you are a business owner, board member, or event planner, it is critical to never forget how important writing is for gathering buy-in of your products or ideas. 

The Arizona Rural Development Council (AZRDC) and Local First Arizona Foundation offer a monthly webinar series, Solutions for Rural Development, stemming from discussions at the annual Rural Policy Forum. This free webinar rotates topics that address various issues and solutions surrounding the development process specifically to rural areas.

June's webinar features Barbara McNichol's tips on how to be the best writer you can be for maximum effectiveness. Barbara is the found of Barbara McNichol Editorial and is passionately committed to helping writers and professionals achieve accuracy, artistry, clarity, and creativity in their writing. She graduated with a bachelor's degree in honors journalism, and a master's degree in mass communication. Barbara has gained a variety of experience working with companies large and small and offers direct consulting to perfect articles, blog posts, marketing materials of all kinds, and more.

Here are some examples of what you'll learn in this webinar: 

  • To help sentences become clear with maximum effect and minimum words, writers need to understand the method of Whacking Wordiness. There are two ways to whack wordiness from a sentence.

    • Whack extraneous phrases like “is intended to, meant to, designed to.” e.g., He gives a workshop that is designed to teach writing skills. Better: He gives a workshop that teaches writing skills.

    • Whack wobbly words, or words that are vague, indefinite, and don’t add much to the meaning of a sentence, like “The reason why that is.” e.g., He is good at his job, the reason why is good organizational skills. Better: He is good at his job because of good organizational skills.

  • Set an Objective. What is your target audience? What message are you trying to send? What are the benefits and call to actions? 

  • Pursue a Parallel Path. Throwing in a non-parallel phrase at the end forces the reader’s mind to shift gears too abruptly because it breaks an expected pattern.

This free pre-recorded webinar will be sent to all registrants on June 27. Simply register below to receive the link to the recording!