National Heritage Areas stimulate local heritage-based economic development by marketing regional heritage tourism, and promoting place-based foods, arts, crafts, and other traditional products. There are 55 National Heritage Areas in 32 states across country, with many of these areas seeing a significant increase in tourism following the designation. We celebrate Santa Cruz Valley for joining the list of designated National Heritage Areas.
It was Summer of celebration as 12 Latinx micro entrepreneurs became the first Fuerza Local Business Accelerator cohort to graduate in Southern Arizona. The twelve graduates represented various industries including cosmetology, photography, IT services, finance, and of course restaurants and hospitality.