We are excited to announce the Arizona Rural Development Council’s newest partnership with the Arizona Office of Tourism.
After learning about WeekendZona and awarding it the 2018 Governor’s Tourism Award for “Outstanding Tourism Partnership - Rural,“ the Arizona Office of Tourism (AoT) wanted to further support our effort in showcasing our Rural communities. WeekendZona introduces Arizonans to hidden gems in our rural cities and towns while creating measurable economic impact in these communities.
WeekendZona came to fruition in response to the billions of dollars Arizonans spend vacationing in Southern California each year (6.5 to be exact...). Kimber Lanning, Founding Director of the Local First Arizona Foundation, wanted to redirect even a small portion of those dollars leaking from our local economy back into AZ’s Rural communities. In turn, these curated stay-cations not only showcase the best Rural adventures and amenities, the trips also stimulate job creation while vitalizing local economies.
The AoT partnership could not have been a better fit, given the department’s mission:
We are grateful for the expanded relationship with AoT and thank them for their continued support. Our partnership will allow the Rural Development team to expand the program into new communities and increase the economic impact of each trip.
Check out some highlights from our past WeekendZona trips:
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