WeekendZona aims to redirect the billions of dollars that Arizonans spend vacationing out of state into our unique and diverse small towns. By creating a curated experience to showcase each small town in its best light, we expose Arizonans to hidden gems and create a measurable economic impact in these communities.
Arizonans annually spend $6 billion vacationing in California. If we can redirect even a small portion of that into Arizona communities, that will create jobs and vitalize local economies across the state.
WeekendZona won the Governor's Tourism Award for Creative Collaborative Marketing for our partnership with the Verde Valley.